Biography

 

Over 24 years experience in Marketing Research, in both agencies and client side.

Before to be an independent research consultant, I have dedicated four years to El Patio Insights as founding partner, combining research direction with General Management of the company

My previous responsibilities have included Director of Operations at Demoscopia (TNS Group), Joint Managing Director at Escario & Asociados, Market Research Director at Repsol YPF (the major Spanish petroleum company), and Senior Executive at Research International, Burke-Emopública and Metra Seis.

I’m also a member of the research bodies AEDEMO and ESOMAR.

As an ESOMAR Member, I comply with the ICC/ESOMAR International Code of Marketing and Social Research Practice