Independent research consultant, focused on brand estrategy and consumer insights

Methologies are just the tools: mixture of techniques qualitatives & quantitatives

Broad experience in strategic analysis for key brands

over 24 years in leading research companies (agency and client side)

 Enthusiasm, rigour, experience & hands-on for every single project

As an ESOMAR Member, I comply with the ICC/ESOMAR International Code of Marketing and Social Research Practice